Clear

Compelling

Competitive

Commercial

Bespoke Branding Counsel to founders, boards, Private Equity investors, for greater humanity and heroism in brands people ‘buy-into’.

Based on 35 years’ frontline experience from Artemis to Unilever

Brand Development

1-to-1 Counsel

Brand Director

Non-Exec.

You’ll be challenged to be clear on what can make you a more valued & valuable brand.

I’ve a proven ability to get under the skin of a business to uncover the beating heart of your brand.

Generating the provocation, imagination, inspiration and energy necessary to transform customers into advocates and employees into brand ambassadors.

It all starts with an honest and open conversation about the kind of business you are and want to be.

I do not conduct superficial ‘exercises’ and 1-day wonder workshops.

Proper brand development need not take forever or cost the earth but it does need proper consideration and a conscience.

There’s nothing more important than what people think and feel about your business.

That’s your brand.

Define the brand your business can become

Proven

View All

Proven

Wenham Carter

Counsel to agencies

Working with a few leading agencies in their fields

R&R Urquhart

Defining a profitable, future-proof niche for one of Scotland’s oldest Law practices.

R&B Distillers

Defining the distinctive, playful driving force behind Scotland’s distillery of the year

Caledonian MacBrayne

Re-defining direction for an iconic Scottish brand

Bella & Duke

Finding a clear and unique voice in pet wellness

Skerryvore Asset Management

Articulating principles and purpose for a leading emerging markets manager

Isle of Harris Distillers

Distilling the essence of a purposeful enterprise, to become one of Scotland’s best loved distilleries

GWR

Re-defining the past to drive future purpose and win a £Billion franchise in the present

UK Airports

Re-energizing Gatwick for life after Covid and re-defining customer experience at Scotland’s airport

Accordance VAT

Turning VAT into a Pro-European platform to compete with the ‘big 4’

Bennetts Associates

Confronting the superficial conventions of architecture

Network Rail/ Southeastern Railway

Vision setting and culture-change partnership strategy for London

Hayward & Stott

Re-positioning luxury silverware from the sideboard

Bravo Whisky Golf

A breath of fresh air from the stale conventions of golf tourism

"On the journey of building a company there are moments in time that, when you look back, you know you’ll reflect on as significant, pivotal, vital. Our time with Mark has been just that."

Robin Brattel, digital entrepreneur, ex CEO Iotic Labs

"He is a genius at distilling the complex to the simple…I am eternally grateful to him and would commend him to any business, large or small."

Jamie Whittle, Partner, R&R Urquhart law

"Hire him…if you want to define or re-define a brand, that’s keyed into business strategy and built to last through turbulent times. Mark Taylor is your man."

Nick Hallam, co-founder of Accordance VAT (acquired by SOVOS)

"I have worked closely with Mark on various brand transformation projects for leading B2B businesses across IT, recruitment and financial services. Mark’s ability to quickly identity the differentiating factors of an organisation is outstanding. The result of his work is always a clear, concise and differentiated brand with a robust central platform for growth."

Mark Iorizzo, Director, Infosys

"The vision, culture and brand of Isle of Harris Distillers, as ‘The Social Distillery’ have all been directly shaped by the strategic and creative thinking Mark has injected, which in turn has shaped everything."

Simon Erlanger, MD, Isle of Harris Distillers

"He re-energised Gatwick Airport through his personal counsel, expertise, energy and critical ability to work seamlessly with large and diverse groups of people, inspiring as he goes."

Adrian Witherow, Operating Partner, GIP

"Mark challenged us and helped us craft a compelling and coherent brand blueprint that is now acting as a daily guide to everything we do. I would highly recommend him to anybody, whether you are just starting out or are several years into your journey. An excellent partner and communicator."

William Dobbie, Commercial Director, R&B Distillers Ltd.

"Collaborating with Mark to develop our brand’s language and tone has been an enlightening and inspiring experience. His workshops and overall expertise of branding and language have empowered my teams with the tools and creative freedom to write with confidence."

Catriona Cardie, Chief Experience & Brand Officer, Bella & Duke

"As architects we were somewhat cynical about the idea of branding. Working with Mark we’ve seen the true value of proper brand development."

Peter Fisher, Partner, Bennetts Associates

"Mark’s passion for clear thinking and distinctive ideas in underpinned by an in-depth understanding of branding. He makes his case with a confidence and passion that demonstrates his knowledge and experience."

John Rushworth, Design Partner, Pentagram

"Mark is a rare breed, commercially astute, strategically provocative but also clever and curious. Expect to be challenged and nicely put through your paces. He is a man of words too, a copy craftsman and skilled communicator."

Mary Lewis, Creative Director/Co-Founder, Lewis Moberly

"The closest description I can think of to what Mark does is ‘alchemy’. His workshops provide a whole new perspective: he can take a confused proposition and transform it into a powerfully articulated brand strategy capable of capturing market loyalty."

Lorna Charlish, Co-Founder B2B specialist Digital Radish/Selby Anderson

"Mark has a natural flair for reaching deep into an organisation’s soul through engaging its people and translating insight into engaging, authentic, purposeful story that inspires."

Diane Burke, Commercial Director, Caledonian MacBrayne

Is Branding Counsel For You?

Let’s meet informally and just talk

0755 488 9575

mt@brandingcounselmt.com

LinkedIn →

Experienced

Caledonian MacBrayne / GWR / Arriva / Go Ahead Group / Network Rail / Southeastern Railway / Gatwick Airport / Edinburgh Airport / Global Infrastructure Partners / Vinci Airports / Sydney Airport

Isle of Harris Distillers / R&B Distillers / Isle of Raasay Distillery / Machrihanish Distillery

SOVOS-Accordance VAT / The Drinks Bakery / Usige Source (water for Whisky) / Rhubarb Food Design / The Insider / Wholehearted Consulting / Accelerate Edge Consulting

Artemis Asset Management /Elemis / Bennetts Associates architects / Hayward & Stott Silversmiths / Bravo Whisky Golf / FTI Consulting / R&R Urquhart law / Turcan Connell / Malcolm Mackay / Clifford Chance / Radish / STS Capital Partners / Scottish Rugby / Edinburgh Rugby / Glasgow Warriors / Blair Bowman / Studio LR / Cosmos / The ‘Y’ Consultancy/ Teviot/ Wenham Carter / Bella & Duke

Pentagram Design /Lewis Moberly / Famous Grouse / Floreat / Clearmatics (blockchain)/ Iotic labs (digital twins) / Ticketer / applaud software / Merit software / Capita /MG Cars / Atlas workplace pensions / London Connect / Computer Sciences Corporation / Rapture Theatre Company

Unilever / Nestle / Kraft / Skerryvore Asset Management / Greggs / Virgin / London Underground / Standard Life / Remy Cointreau / LVHM-Glenmorangie / Shepherd Neame Breweries / Welsh Development Agency / The Post Office / Brantano (Belgian shoe retailer) / Ignis / GAM / Gartmore / New Star/Henderson / Heathrow Express / London Connect / Sainsbury’s / Matalan / Talk Radio / Pitcher & Piano / NatWest / Laura Ashley / LINK cashpoint network/ Staples / Pinewood Shepperton Studios

Provocations

View All

Provocations

Chemistry

Walkie Talkie

Brands Are Verbs

Business

into

Brand

Clear

Compelling

Competitive

Commercial

Bespoke Branding Counsel to founders, boards, Private Equity investors, for greater humanity and heroism in brands people ‘buy-into’.

Based on 35 years’ frontline experience from Artemis to Unilever

You’ll be challenged to be clear on what can make you a more valued & valuable brand.

I’ve a proven ability to get under the skin of a business to uncover the beating heart of your brand.

Generating the provocation, imagination, inspiration and energy necessary to transform customers into advocates and employees into brand ambassadors.

It all starts with an honest and open conversation about the kind of business you are and want to be.

I do not conduct superficial ‘exercises’ and 1-day wonder workshops.

Proper brand development need not take forever or cost the earth but it does need proper consideration and a conscience.

There’s nothing more important than what people think and feel about your business.

That’s your brand.

Define the brand your business can become

Proven

Endorsed

"On the journey of building a company there are moments in time that, when you look back, you know you’ll reflect on as significant, pivotal, vital. Our time with Mark has been just that."

"He is a genius at distilling the complex to the simple…I am eternally grateful to him and would commend him to any business, large or small."

"Hire him…if you want to define or re-define a brand, that’s keyed into business strategy and built to last through turbulent times. Mark Taylor is your man."

"The vision, culture and brand of Isle of Harris Distillers, as ‘The Social Distillery’ have all been directly shaped by the strategic and creative thinking Mark has injected, which in turn has shaped everything."

"He re-energised Gatwick Airport through his personal counsel, expertise, energy and critical ability to work seamlessly with large and diverse groups of people, inspiring as he goes."

"Mark challenged us and helped us craft a compelling and coherent brand blueprint that is now acting as a daily guide to everything we do. I would highly recommend him to anybody, whether you are just starting out or are several years into your journey. An excellent partner and communicator."

"Collaborating with Mark to develop our brand’s language and tone has been an enlightening and inspiring experience. His workshops and overall expertise of branding and language have empowered my teams with the tools and creative freedom to write with confidence."

"As architects we were somewhat cynical about the idea of branding. Working with Mark we’ve seen the true value of proper brand development."

"Mark’s passion for clear thinking and distinctive ideas in underpinned by an in-depth understanding of branding. He makes his case with a confidence and passion that demonstrates his knowledge and experience."

"Mark is a rare breed, commercially astute, strategically provocative but also clever and curious. Expect to be challenged and nicely put through your paces. He is a man of words too, a copy craftsman and skilled communicator."

"The closest description I can think of to what Mark does is ‘alchemy’. His workshops provide a whole new perspective: he can take a confused proposition and transform it into a powerfully articulated brand strategy capable of capturing market loyalty."

"Mark has a natural flair for reaching deep into an organisation’s soul through engaging its people and translating insight into engaging, authentic, purposeful story that inspires."

Is Branding Counsel For You?

Let’s meet informally and just talk

0755 488 9575

mt@brandingcounselmt.com

LinkedIn →

Experienced

Provocations